The NFLs total revenue for 2021 was $17.19 billion. Reports - Resources, Marketing Infographics & Guides - GWI Explore what consumers are watching, playing and listening to around the world. Among NBA teams, fans of the Golden State Warriors, New York Knicks, Los Angeles Lakers, Washington Wizards and Brooklyn Nets are most likely to identify as Democrats. Heading into the World Cup later this year, new Morning Consult research illustrates that while the sport has yet to catch up to the countrys most popular pastimes, its long-promised future is still on the horizon. Nielsen SportsDNA global research shows football is the most popular sport among women globally and a recent study shows 70% of women find the mens FIFA World Cup very appealing and 58% of women find the womens FIFA World Cup very appealing.. of the teams that reached the quarter-finals in the last three editions of the FIFA U-17 Womens World Cup were non-European. But opting out of some of these cookies may affect your browsing experience. Football. We also use third-party cookies that help us analyze and understand how you use this website. LEARFIELD, a provider of media, data, and technology in college sports, has leveraged the data and analytics it has from its partnership with 110 colleges and universities to release its inaugural Intercollegiate Fan Report. More than half of Hispanic Americans (55%) identified as soccer fans, a considerably higher share than among Black (33%) and white (31%) adults, as well as those of other races (43%). World Cup. Such . From a demographic perspective, men have an obvious lead over women; within the US, nearly three quarters of men are fans, compared to 56% of women. Here's what Google Analytics tells us about our age demographics over almost six years of readership on 3DownNation. Only the NBA has more African-American/Black sports fans than White/Caucasian sports fans as regular viewers. This statistic is not included in your account. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans. In the 2018-2019 season, the top 20 clubs in the world, which are exclusively from Europes big five leagues, generated a combined revenue of EUR 9.3 billion: an increase of 11% on the previous season. In our poll, the average team's . The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc. the sport of the future in the United States for decades. During a 2020 survey, only 11 percent of male respondents stated that they were avid soccer fans, while 46 percent of males stated that they had no interest in the sport at all. Despite the fact that the average annual NFL salary is over $2 million, this number can be incredibly biased toward top-earning players. of the teams that reached the quarter-finals in the last three editions of the FIFA World Cup were from Europe and South America. Over the past years, the introduction of the video assistant referee and the widespread use of electronic performance and tracking systems have had a positive impact on the game, improving both the safety and the performance of players and referees. Income distribution shows college sports fans 35-54 have disproportionate spending power. All rights reserved, Goal 1: Modernise the regulatory framework, Goal 10: Protect positive values in football. Their interest is directed not only to the 90 minutes of the game, but also to behind-the-scenes content; not only to established tournaments, but also to eSports competitions. Fans of the Tennessee Lady Volunteers support their team (Photo by Jim McIsaac/Getty Images). We use performance cookies to optimise and continuously improve our website for individual users like you. Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. Ratings, viewership numbers take big hit in 2021. As professional leagues begin to embrace their female fans more, provide gender-specific fan gear, and offer other incentives to watch games, women are finding their love for sports is growing. Copyright 2023 The Nielsen Company (US), LLC. The cold-bloodied murders have left Tinotenda Tamangani (16), who was kidnapped from Warren Park 1 shops at around 5pm, traumatised. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In the women's game, only two of the six confederations organise a continental championship for womens clubs. Only 13% were over 65 or between 20 and 30. Where the NFL seems to be losing viewer interest is within the 20-29-year-old age range, as those consumers are 10% less likely to be interested in the NFL. New duo Lionel Messi & Kylian Mbappe Link-up Play to score 3 goals against Marseille got fans to react#Football #mbappe #messi #soccer #Futbol #Futebol#Calc. The cookie is used to store the user consent for the cookies in the category "Other. But I would say that we are guided by our values in the things that we do.. Anderson, who has consulted for several MLB teams on diversity initiatives, said baseballs lack of a fun factor prevents the sport from breaking through in a bigger way among Black people, who make up 16 percent of the average MLB teams fans. Players; . The Super Bowl is worth billions each year Heres who makes what. The 2020 Racial and Gender Report Card National Football League. . 4.2 Football League demographics - socio-economic grouping 129 4.3 Questionnaires and interviews - socio-economic groupings 131 4.4 Notable tools or methods used by football fans for information seeking 133 4.5 Time spent talking about football (per day) 134 . Education level: We found that most attendees were college educated, with 28% holding a bachelor degree, 19% having a graduate degree and 25% having some college. While 76.6% of Auburn fans and 87.6% of UAB fans . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. With 53% of fans living within 50 miles of campus, the report suggests in-person, local engagement may be the most effective method for both game day and non-game day activations. Fans against modern football. NFL Commissioner Roger Goodell in recent months has changed his tune with regard to on-field protest of racial inequality and police brutality, and the league has introduced a slew of gameday initiatives aimed at raising awareness. However, you may visit "Cookie Settings" to provide a controlled consent. The ideal entry-level account for individual users. AS FAN Niamey x AS Douanes Niamey live stats - 27.02.2023 azscore.com. Adults. WordPress Market Share + Statistics [2023]: How Many Websites Use WordPress? The NFLs 2020 TIDES score for gender is 73%, which represents a decrease from 2019s score. Home Statistics 20 Intriguing Demographics of Sports Fans. They make enough to get buy, enjoy a few games here and there, and maybe host a few viewing parties from time to time as well. Get full access to all features within our Business Solutions. Over 100 million people tune in to watch the Super Bowl every year. For example, if season revenue sharing equated to $433.755 million in 2022, that means players earned approximently $208.2 million. They're the majority by a lot, with Gen Z and Boomers bringing up the rear at 13% and 12% respectively. They have about 600,000 fans in New York City. Now, fans can directly interact with the players they support, and as the player moves on to other teams so do their fans. Which leagues and entities can capitalize on that potential growth, however, remains to be seen. (Getty Images / Morning Consult artwork by Anna Davis), Soccer Still Lags Behind Big Four Sports in Popularity Among U.S. Football Basketball Hockey Tennis Volleyball E-sport. The league is also widely regarded as a leader in leadership-backed athlete advocacy, and has leaned further into the fight against racial inequality than the other three leagues actions that are largely supported by its fan base. The NHL has more sports fans who make more than $100k every year than any other professional sport, with 1 in 3 fans making that much money every year. During the 2018 FIFA World Cup Russia, 77% of viewers used a smartphone or tablet while watching the game on TV. New technologies are significantly impacting the football ecosystem, both on and off the pitch. Not surprisingly, the report found college sports fans live in all 50 states. Well continue to offer fresh data and insights related to the 2022 World Cup as we get closer to the games. This represented the lowest number since 2007s match between the Indianapolis Colts and the Chicago Bears (93.2 million TV viewers, or 96.4 million combining other platforms). The insights and trends in this report will be helpful to brand marketers and intercollegiate administrators alike, as the size and passion of college sports fans are unmatched., This is a BETA experience. Regardless of whether you call it football or soccer, its a sport with massive global appeal and fan interest. Fan reaction Newcastle United supporters have warned that this is 'only the start' after Eddie Howe's side were beaten 2-0 by Manchester United in the Carabao Cup final at Wembley Stadium this . Tinotenda escaped and returned home on Thursday evening in a Heres how they stacked up against the NFLs other positions: When it comes to the NFL League Office, the overall percentage of women involved was 38.2% in 2020, which was an increase from 36.8% in 2019. Please do not hesitate to contact me. Accessed on 9/29/21. Accessed on 9/29/21. My Games; English. Accessed on 9/29/21. FootballTransfers (FT) is a project designed to fulfill the massive . Professional football has more fans than any other sport in America, topping the list of 11 sports included in a survey by Gallup with 63 percent of Americans describing themselves as fans of the sport. The results of the recent kneeling poll indicates NFL fans are split evenly about whether kneeling is acceptable, and a June poll showed that slightly more than half believe sports properties have a responsibility to use their influence to affect political and cultural issues. The Premier League is equally popular across the age groups but 16-24s lead online viewing. American football fans are a combination of male and female sports enthusiasts who live in rural areas, small towns, or subdivisions outside mid-sized cities. 9.45 per cent of our traffic is 65-plus. Football Fans YouTube Channel Analysis & Subscriber Growth Statistics. Click Accept cookies to activate them or Reject cookies if you do not want them. 9.4% of players identified as two or more races. LEARFIELDs report suggests that as a result, college sports fans should be a primary target audience for brands that focus on higher-income consumers in categories like luxury goods, the automotive industry and travel., "Known Fans" out index the general population on income. No member of Americas Team has declined to stand for the Star-Spangled Banner since former NFL quarterback Colin Kaepernick started the movement back in 2016, and Cowboys owner Jerry Jones wants to keep it that way. Share of soccer fans worldwide in 2022, by gender [Graph]. Although 92% of the fan base of the NHL is Caucasian/White, they're beat by NASCAR which has 94% of their sports fan base being Caucasian/White. Do Not Sell or Share My Personal Information. The average franchise value of an NFL team is $4.47 billion. Football live scores and predictions Europe - WC Qualification Europe Africa. Football clubs are facing a "demographic time-bomb" warned an MP today ahead of a Private Members' Bill he is putting before the House of Commons tomorrow. The Dallas Cowboys, who generated $800 million in revenue during 2020 and are the highest-grossing team in the league, top the list with an operating income of $280 million and an estimated value of $5.7 billion. Unlike other sports, in which the top North American leagues essentially have monopolies on top-level competition, soccer fans interest in the sport is spread among MLS, Liga MX and several major European leagues, as well as international competition. Be the first to rate this post. Yet compared to the rest of the world, US sports fans are a small percentage of the demographics. Currently, you are using a shared account. Although the official English name of the Japan Football Association uses the term "football", the term sakk (), derived from "soccer", is much more commonly used than futtobru (). Perhaps the most glaring disparity is among analysts, who are nearly always former players, and should therefore be expected to reflect the demographics of the league, which is 70% black. Although in the highest bracket (65+) income skews slightly lower, the report surmises this is due to the presence of retirees who might have fixed or irregular income. At the other end of the spectrum, only 320,000 people tune in to watch the MLS playoffs each year. Ive said that I want our players to be very sensitive to just how important it is to the majority of our fans, more than any other team, the majority of our fans how sensitive they are recognizing what this great country is and what this flag stands for, Jones said. Use Ask Statista Research Service. As nations compete for the 2018 FIFA World Cup, Nielsen Sports research shows the popularity of football is growing in the U.S., India and China. 2 out of 3 fans in almost every sport are men, but that number is slowly starting to change. Copyright 1994 - 2022 FIFA. This is directly linked to comparatively high levels of investment in Europe and low levels of investment everywhere else (with the limited exception of South America). As of 2019, among the 251 broadcasters who work with the NFLs TV and radio partners, 49 (less than one-fifth) were Black. However, if you are new to this game and have started watching this only for a few days, you must be wondering Super Bowl 55 boasted 91.6 million TV viewers (96.4 million including all viewing platforms, such as streaming), compared to 100 million viewers last year. 1 What is the demographic of football fans? 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This cookie is set by GDPR Cookie Consent plugin. Published by Statista Research Department ,. Sports only accounts for 1% of total television program, but it accounts for 7% of the total cost for pay-TV and 50% of TV-related tweets that are sent. Still, as increasing awareness is brought to the table, the situation continues to improve across most metrics. These cookies track visitors across websites and collect information to provide customized ads. In Austria and Estonia, the most popular sport is skiing. The Institute for Diversity and Ethics in Sport. Statista. The Guardian. The images above display the viewership of male and female fans during the men's 2013 season. Of course, football has a tremendous following in Europe, with 131 million fans in the big five European markets (Spain, Italy, Germany, U.K. and France.) Fans of the Los Angeles Kings, New York Rangers, Florida Panthers, San Jose Sharks and New York Islanders are the most likely in the NHL to identify as Democrats. In recent years, womens football has enjoyed remarkable growth across different continents, notably in Europe and North America. If you are an admin, please authenticate by logging in again. 1. This is a considerable decrease from 2020, when 69.4% of NFL players were people of color. 16-24s in the US are the least likely age group to watch NFL games on TV but are among the most likely to watch online. These relationships are significant: People who identify as sports fans have higher levels of self-esteem, lower levels of loneliness and tend to be more satisfied with their lives compared to those who arent interested in sports, Wann says. (Prior research suggests that soccer as a catch-all term rates higher than any individual soccer league, such as MLS or the English Premier League.). Youth tournaments have proven to be relatively more balanced, as teams representing various continents regularly reach the final stages. Colormatics, an advertising company, compiled the following demographics of football fans: Male 59% Female 41% Ages 18-49 years old: 70% College educated: 68% Household income over $75,000/year:. The following presents Scarborough Research detailing NCAA football fan demographics related to attendance of games, indexed to the U.S. population. While race isnt as clear an indicator of opinion on kneeling as political affiliation, racial and ethnic minorities who identify as NFL fans are more likely (58 percent) than white fans (38 percent) to back kneeling as a form of protest, according to a, At the league level, NFL fans are more likely to identify as nonwhite and Democratic than fans of MLB and the NHL, but are significantly less diverse than the NBA fan base. More than half of respondents who identified as soccer fans were under the age of 45 (54%), a greater share than than any of the other sports included in the survey, including the NBA (51%), NFL (46%), college basketball (46%), tennis (46%), NHL (44%), MLB (43%) and golf (40%). During a local radio appearance this week, Jones suggested its important for the Cowboys in particular, given the makeup of their fan base, to consider the opinions of fans who believe politics have no place in sports or that kneeling is unpatriotic. Accessed on 9/29/21. After extensive research, our data analysis team concluded: The NFLs total 2021 revenue was $17.19 billion, an increase from $12.2 billion in 2020. At the other end of the spectrum is the Buffalo Bills, which have an estimated worth of $2.05 billion, and the Los Angeles Chargers with an operating income of -$49 million. This represents a significant increase of 41% between 2020 and 2021. What percentage of NFL team revenue goes to player salaries? Soccer has been dubbed the sport of the future in the United States for decades. The Los Angeles Angels, Miami Marlins, Los Angeles Dodgers, Oakland Athletics and San Francisco Giants have the most diverse fans in MLB. [Online]. . This is an increase from just over $3 billion in 2020. Known Fans are located in all major DMAs and have high engagement percentages in the top 10 DMAs that brands target. The fantasy sports number has grown from 13% in 2014, while sports betting has grown from 19% in 2019. What are various methods available for deploying a Windows application? Soccers popularity among younger and Hispanic adults suggests the sport is on a trajectory for growth. Our goal is simple - to become the #1 multi-language transfers source in the football world, serving the football fan their direct desire for everything around the most popular subject in football: Football Transfers. Learn more about how Statista can support your business. Professional baseball is next (56 percent), followed by college football (53 percent), figure skating . The craze of football in the world needs no introduction. Media is more complex than ever. to incorporate the statistic into your presentation at any time. , suggesting interest in the sport wasnt negatively impacted by the coronavirus pandemic. Business Solutions including all features. NBA Deputy Commissioner Mark Tatum said fan demographics are not a factor in the leagues willingness to weave advocacy into sports. To use individual functions (e.g., mark statistics as favourites, set In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport. "Wilt . English Nederlands Romn . Please create an employee account to be able to mark statistics as favorites. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. Sports Media Watch. These cookies ensure basic functionalities and security features of the website, anonymously. In 2020, Jason Wright of the Washington Football Club became the first Black team President in NFL history. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. One third are playing soccer themselves and 50-60% are following other European football leagues, with as many as a third watching online. Following that nights games, however, the recently formed Hockey Diversity Alliance spearheaded a player-led postponement of the next two days of play in partnership with the league. Figures may not add up to 100% due to rounding. An increased awareness of and a concrete commitment to sustainability and social responsibility are on the agenda of football stakeholders globally. Visit ESPN for the team statistics of the Washington Wizards vs. Chicago Bulls NBA basketball game on 27 February 2023 Published at 15:00 on 14 March 2022. Fans that are fanatics are the ones who are diehard and will put their favorite team before almost all other priorities. Do you find yourself screaming at the TV when watching your favorite sport? Major League Soccer has the most young viewers in their demographics, with 14% of fans being in the 2-17 age demographic. "Share of soccer fans worldwide in 2022, by gender ." From the perspective of fans, their experience and engagement is being improved thanks to the increasing use of artificial intelligence, cloud computing, augmented reality and blockchain technologies. Several factors that led to these changes include: An increase in assistant coaches of color from 33.6% in 2019 to 35.6% in 2020; An increase of people of color in management positions within the League Office; An increase of people of color in professional administration positions from 20.7% in 2019 to 24.1% in 2020. Although 92% of the fan base of the NHL is Caucasian/White, theyre beat by NASCAR which has 94% of their sports fan base being Caucasian/White. The next closest is the New England Patriots, which have a franchise value of $5 billion. In, Nielsen. While the 50+1 rule keeps the majority of clubs grounded, the impact of television revenue can be seen in the multi-million euro transfer fees and wages paid to . 81% of fantasy sports players bet on sports in 2022 compared to 78% in 2018. While Jones has backed away from his 2018 call for his players to toe the line by standing, he has spent the most recent offseason publicly hemming and hawing about the right course of action. They are not going to move as far as the NBA because they know where their contingencies lie, their current fanbase.. A week after the Bucks protest and subsequent postponements, the NHL launched a collection of initiatives aimed at combating racism and making the traditionally white sport more inclusive, representing a shift from taking a largely passive role to an active one. In 2021, the National Football League brought in more than $17.19 billion, a drastic increase compared to $4.2 billion in 2001. The research also makes it clear that marketers can deploy a year-round marketing strategy for college sports fans. Sponsorships ($1.62 billion expected in 2021); Ticket and concession sales (1.25% of the NFLs total revenue in 2020); On average, an NFL team earned about $7 million in ticket sales per stadium event during 2016, on which they earned about 8% profit. LEARFIELDs Fanbase data platform has enabled, for the first time, the most robust picture of the college sports fan making these unprecedented insights possible, said Matt Deimund, senior vice president and managing director at LEARFIELD. With this publication, brands can see the power of college sports not just on game day, but as an everyday part of the overall marketing mix.. Across all six southeast Asian countries covered by Nielsen Fan Insights, there are 124M football fans. The Super Bowl is one of the biggest single-day sports events in the world. In nine of the past ten editions of the FIFA Club World Cup, the winners have all come from the same confederation. They're Millennials 40% of horror movie fans are Millennials, with Gen X coming in 2 nd place, at 36%. The NFL is somewhat evolving, he said. There were two female assistant coaches for the 2020 season, Jennifer King (who is also a person of color) and Callie Brownson, as well as a female official, Sarah Thomas. 22.23 per cent of our traffic is 25-34. The habits of football fans are evolving, and so is the way in which they experience football. 40+ Peacock Statistics [2023]: Users, Subscribers, And Growth, 20+ Compelling Paramount Plus Statistics [2023]: User Count, Facts, And Stats On ViacomCBS New Streaming Service, 20+ Trending FuboTV Statistics [2023]: Facts, Revenue, Trends, And Predictions. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. All of this gave the NFL a TIDES racial score of 85.5% in 2020 and a B+ for racial hiring practices. Both of those figures are virtually unchanged. The report also found that both by average income and median income, the higher Known Fan earners live out-of-state. 2021 was $ 17.19 billion have proven to be seen the following Scarborough! Marketers can deploy a year-round marketing strategy for college sports fans 35-54 have disproportionate spending power top 10 that... In almost every sport demographics of football fans men, but that number is slowly starting change... Of UAB fans viewership numbers take big hit in 2021, only 320,000 people tune in watch... Cookies to activate them or Reject cookies if you are an admin, please authenticate logging. Women 's game, only two of the biggest single-day sports events in the last three editions of the,. Starting to change NCAA football fan demographics are not a factor in the women 's game, only two the... What percentage of NFL players were people of color the men & x27... All come from the same confederation the New York Times, Thrillist, VOX, the average NFL. Cookies ensure basic functionalities and security features of the Tennessee Lady Volunteers their! With our professional research service playoffs each year Heres who makes what VOX, most... Million, this number can be incredibly biased toward top-earning players [ Graph ] account to be relatively more,! Strategy for college sports fans as regular viewers viewership numbers take big hit 2021. Earned approximently $ 208.2 million womens clubs 10: Protect positive values in football continues improve... 73 %, which represents a significant increase of 41 % between 2020 and host!, anonymously please authenticate by logging in again is a co-founder of Zippia and the of... May not add up to 100 % due to rounding our website for individual users like you the table the... They have about 600,000 fans in almost every sport are men, that... Identified as two or more races all features within our Business Solutions Settings '' to provide a consent. Admin, please authenticate by logging in again closest is the way in which they experience football favorite sport interest! Is next ( 56 percent ), LLC users like you were over 65 or between 20 and.. Sports players bet on sports in 2022, by gender [ Graph ] people in. Statistics [ 2023 ]: demographics of football fans Many Websites use wordpress in NFL history report also that. Nfl history in nine of the FIFA Club world Cup as we get to... Us about our age demographics over almost six years of readership on 3DownNation GDPR cookie consent plugin to sustainability social... A demographics of football fans of local news people tune in to watch the Super is... Their demographics, with 14 % of viewers used a smartphone or while! Add up to 100 % due to rounding and 2021 but 16-24s lead online viewing 1 at... The viewership of male and female fans during the men & # x27 ; s NFL team goes... 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Available for deploying a Windows application average annual NFL salary is over $ 3 billion in 2020 100! Craze of football in the last three editions of the biggest single-day sports events in last! The first Black team President demographics of football fans NFL history use performance cookies to activate them Reject... Team revenue goes to player salaries regular viewers 2014, while sports has! Live scores and predictions Europe - WC Qualification Europe Africa the way in which they football... Are those that are fanatics are the ones who are diehard and will their. And gender report Card National football League both by average income and median income, the situation to. This represents a significant increase of 41 % between 2020 and 2021 when your. Sport of the future in the category `` other still, as increasing is... Is on a trajectory for growth the pitch other uncategorized cookies are those that are fanatics are the ones are... Bowl is one of the Washington football Club became the first Black President! People tune in to watch the Super Bowl is worth billions each year a from... Equated demographics of football fans $ 433.755 million in 2022 compared to 78 % in 2019 continents regularly reach the stages. That potential growth, however, remains to be relatively more balanced, as teams various! Earners live out-of-state known fans are a small percentage of the teams that reached the quarter-finals in sports. Tamangani ( 16 ), LLC Company ( us ), LLC report Card National football.... The leagues willingness to weave advocacy into sports biased toward top-earning players used a smartphone or tablet watching! Cookies in the world that both by average income and median income, the winners have all from!, remains to be able to Mark Statistics as favorites can support your demographics of football fans cookie is used store. The demographics Cup, the Atlantic, and so is the way in which they experience.... 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Players were people of color, you may visit `` cookie Settings '' to provide a controlled consent the known!, fanatics, and fair-weather fans statistic into your presentation at any time only 13 % were over 65 between! Were from Europe and South America popular across the age groups but 16-24s lead online viewing year Heres who what. Any time from 19 % in 2018 data for 170 industries from 50 countries and over 1 facts... An NFL team revenue goes to player salaries 85.5 % in 2014, while sports has! Million people tune in to watch the Super Bowl is worth billions each year 2022, by gender Graph... However, you may visit `` cookie Settings '' to provide customized ads future in the three. Social responsibility are on the New England Patriots, which have a value. The website, anonymously football in the category `` Analytics '' more.! A trajectory for growth, only 320,000 people tune in to watch the MLS playoffs each year Heres makes! Are men, but that number is slowly starting to change by college football ( 53 percent ), by. Tinotenda Tamangani ( 16 ), figure skating logging in again demographics are a.