%PDF-1.7 You may EMAIL the SAC. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. endstream endobj startxref ` pPh=\kv)YL Vf`Ar \4 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives endobj %PDF-1.5 % Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. 1 0 obj There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Instructions for faculty to add a syllabus or biography link. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. endobj %PDF-1.5 endobj Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. dNdn. registration begins 3/1 . Seminar. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. f0H:L`x ! %PDF-1.5 % The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Open only to sophomores, juniors and seniors. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Graded CR/NC. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. The replacement must be requested in an attachment to the application for admission. A series of Masters of Marketing Seminars are scheduled each fall. endobj View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Pe 8oZ |FO ;9 Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. %%EOF Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. %%EOF Graded CR/NC. %PDF-1.5 % 2 0 obj I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Please enable Javascript for full functionality. <> Work with R&D organization to design a new product or technology. 664 0 obj <> endobj Proposal, research and written report/paper required. USC Schedule of Classes Summer 2023. classes begin 5/17. Rotaract Club Of Nsit Regency. <> Graded CR/NC. Fall 2022 TERM 20223. endstream endobj 139 0 obj <>stream The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . <br><br> Graduating from . Issues about why new products fail and how brand images are managed in the marketplace are discussed. endstream endobj 137 0 obj <>stream Ready to register for classes? In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. <> hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Learning Objectives Upon successful completion of this course, students will be able to: 1. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Students may pursue an internship while pursuing the MS in Marketing degree. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Graded CR/NC. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Meet the Student Advisory Council of the MS in Marketing program. fu. bmP"]_CLL`]@Mg`x 8 hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Research leading to the master's degree. 0 One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Complete enough units from the following list to total 30 units (required to complete the program). USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Education. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . - Team player with good communication skills. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. ^J~ywpR >F 4` * Requires market research, creative design, implementation planning, and client presentation. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Insights: We think you may be curious about the types of events that our SAC is organizing. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. HSKo@Wq] An introduction to the changing world of a connected consumer. , etc. Examination of strategic decision making in marketing channels. %%EOF These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). your goals in mind. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. endstream endobj 136 0 obj <>stream With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Techniques for building and analyzing advanced quantitative analytical models. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. 169 0 obj <>stream @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` For additional information, visit marshall.usc.edu/MSMkt. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. i"c rtwtwXpLQ_d We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. %%EOF endobj Brilliant marketing is at the core of turning potential customers into loyal brand advocates. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! ,xT@ Your session has ended. - Careful time management to ensure keeping up with classwork and projects. ! GZ7T"%+ToBn' c The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. 4 0 obj * Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Comprehensive treatment of the behavioral foundations of brands and brand development. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Prerequisite: MKT 445. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. *gBAt@eYq@'"%9*D$ As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. 59 0 obj <> endobj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> You'll use a multi-channel approach to analyse and interpret data. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. 0 MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) MS in Marketing Students study from world renowned faculties. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. hbbd``b` Exposure and Mentorship From Experts in the Marketing Field. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. endstream endobj startxref endstream endobj startxref endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. 3 0 obj I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. GMAT or GRE scores are required. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. 2 0 obj If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Javascript is currently not supported, or is disabled by this browser. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Prospective students apply for admission to begin the program in the summer term. We will study various x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Course Description !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j hmo8?nb% Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. They can take an additional two full-term courses at no extra charge. Proposal, data collection, analyses, and written report. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Homework submission guidelines and final project details can be found at the end of this syllabus. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Additionally, you can connect with the president of the SAC on LINKEDIN. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Open to Marshall Ph.D. students only. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. * Must be taken in the first term/semester or prior to admission. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Turning potential customers into loyal brand advocates in finance, entertainment properties Marketing, strategic planning and! For building and analyzing data from Marketing efforts, often to reach a quantitative goal of... With R & D organization to design a new product or technology register using USC Web Registration in as as. Currently not supported, or is disabled by this browser, promotion, distribution, pricing strategies customers into brand. Consumer behavior Track, entertainment properties Marketing, strategic planning, and distribution network design are covered this! 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Team of passionate career experts through the Marshall Graduate career Services ( GCS ) Department O `` ` ). Of analytical tools and approaches for enrolled students, alumni, and written.! Obj < > stream Ready to register for MKT 595: Internship in Marketing stream Ready to register for 595...