NFL teams average more revenue, as well. FOXs Cowboys vs 49ers game was the second-biggest audience ever for a Divisional Round broadcast. Tennessee -- 26.3214. In total, 15.29 million viewers tuned in. Said game peaked at 50.23 million viewers toward the end. Its important to put these numbers into perspective. This chart does not include ratings from week 3 because TVB did not post them. NFL Networks broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. Denver has eight games against FPI's bottom 10 . The latest sports TV ratings news, covering every league from the NFL to the WNBA. These are the TV households for every NFL team: Giants (7.5 million) Jets (7.5 million) Rams (5.7 million) Chargers (5.7 million) Bears (3.5 million) Eagles (3.0 million) Cowboys (3.0. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. To join our email list and get notified when we launch the 2023-24 NFL section (probably late May), register for a free account. As long as we're asking humans to complete this fundamentally thankless task, there's room at the table for people who really know ball. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). Bottom line, cant see all of the 200+ comments from long ago. But if the league can grow ratings by 10% in these two market which is not a stretch in New York, which regularly hit those figures a decade ago it could add a full percentage point to its national viewership and would affect TV network revenue by tens of millions of dollars, TV network executives have said. ESPN and ABC split the Monday night audience, with Titans-Bills the least-watched game ever in the MNF package. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. The Giants had four wins this season and the Bears had six. The second most-watched was Super Bowl XLVII between the Seattle Seahawks and Denver Broncos in February of 2014. When I click on Load Comments button on the NFL ratings page, the only comments that show up are three of my old ones from last season. Meanwhile, 800,000 watched the ManningCast on ESPN2 with brothers Eli and Peyton. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. Unsurprisingly, the NFL TV ratings are easily outpacing anything Major League Baseball is generating in terms of viewership. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. San Francisco -- 18.6924. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. 2) Week 6 single Sunday game [Fox] does not have viewer numbers posted, so used an estimate. (That does not mean 19.54 million viewers total watched the game. The numbers were eye-opening during the opening week of playoff football as the NFL went with its first three-day weekend of Wild Card action. Cord-cutting might play one factor in the declining ratings across television. Despite a potential Aaron Rodgers vs. Patrick Mahomes matchup being wiped out by COVID-19, more than 20 million tuned in to watch Jordan Love make his first NFL start. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. The Denver Broncos sold for a record $4.65 billion this year, in large part because billionaires recognize this is the most popular sport in America and its a business that keeps generating record-setting profits each year. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. Unsurprisingly, the best NFL television ratings of the year came with millions of people sitting down on Thanksgiving to watch football. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. The lowest since 2007. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. Conference Championship Sunday AFC Championship Game, CBS - Bengals vs Chiefs - 53.124 million avg. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: NFL Media is comprised of NFL Network, NFL RedZone, NFL Films, NFL.com, the NFL app and streaming service, the NFL Channel. Here are the full viewership numbers for Week 12. After a strong finish to the regular season, the presence of marquee teams and legendary quarterbacks in the NFL Playoffs have provided a boost for viewership. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. 101.1 million television viewers tuned in on NBC and Telemundo. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. This comes after the Los Angeles Lakers 2020 NBA Finals win over the Miami Heat drew a record low average of 7.45 million viewers in the Orlando Bubble. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. Required fields are marked *. NBC announced its Sunday Night Football Week 3 broadcast averaged 21.1 million viewers across NBC TV, Peacock, and the NBC and NFL digital platforms. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVI and the Los Angeles Rams winning their first-ever title in Southern California, to the massive numbers in the early week of the new season. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. It was just the seventh Super Bowl with less than a 40 rating, and the first since 1990 (49ers-Broncos: 39.0) snapping a 30-year streak.. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. 2021 NFL Regular Season Averaged 17.1 Million Viewers, https://nflcommunications.com/Documents/NFL%202021%20Viewership.pdf, Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) , Dallas Cowboys vs. Kansas City Chiefs (Week 11, FOX) , Cleveland Browns vs. Green Bay Packers (Week 16, FOX+NFLN) , Chicago Bears vs. Detroit Lions (Week 12, FOX) , Tampa Bay Buccaneers vs. New England Patriots (Week 4, NBC) , Arizona Cardinals vs. Dallas Cowboys (Week 17, FOX) , Los Angeles Rams vs. Green Bay Packers (Week 12, FOX) , Dallas Cowboys vs. Tampa Bay Buccaneers (Kickoff, NBC) , Green Bay Packers vs. Kansas City Chiefs (Week 9, FOX) , Dallas Cowboys vs. Los Angeles Chargers (Week 2, CBS) . But this season, the last for quarterback Ben Roethlisberger, the Steelers local TV ratings dropped 10% to a 36.24. Register for a free SBJ account to unlock one extra article per month. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods. On NBC in Week 6, the SNF broadcast averaged `6.28 million viewers with a 9.0 rating. It was the largest season-opening audience for TNF since 2017, when 8.08 million people watched the Houston Texans and Cincinnati Bengals. More than two decades of archival stories, profiles, research and data. A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. "Featuring incredible play on the field and close contests, the 2021 regular season proved to be one of the most exciting and exhilarating of all-time," said Hans Schroeder, NFL Executive Vice President and Chief Operating Officer, NFL Media. Here are the NFL television ratings from the Week 7 primetime games, via SportsMediaWatch. Most Super Bowl wins by NFL team 1967-2023 . The 2021 NFL regular season averaged 17.1 million viewers (TV+Digital) - the highest regular season average since 2015 and up +10% vs. 2020. The Rams also showed a lot of local TV strength this season, as their games posted a 14% ratings jump over last season. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVII. This created somewhat of a split between those on either side of the political line. Fueled by the celeb status of one of the leagues most well-known players and a scandal involving deflated footballs, the social universe took note. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. This is why NBC, CBS, ESPN/ABC, Fox and Amazon paid more than $100 billion to renew their media contracts with the league earlier this. 22.3 million tuned in on CBS to watch the Green Bay Packers battle the Pittsburgh Steelers. Seattle -- 31.419. This site has focused on the up-and-down NFL TV ratings for the 2020 season. Meanwhile, Thursday Night Football scored a multi-month high of Titans-Packers. Chicago has the most local viewers on average, Jacksonville the least. Basic Statistic Most Super Bowl wins by NFL team 1967-2023; Average NFL TV ratings: 16.7 million avg. Washington Examiner. The 2021 NFL season continues to pull in excellent numbers, even when the matchups arent ideal from a fan-interest perspective. The Giants and Jets had top 10 finishes in the social media category as well. NFL Network and FOX both saw big gains in a dramatic Week 15 of the NFL season, with the former scoring its third-largest audience ever. Las Vegas -- 16.22, 2016 NBA Finals Game 7: 15.82022 CFP National Championship: 15.6, 26. The matchup saw 1.75 million viewers tune in. viewers 2022 AFC. Kansas City -- 45.28 Super Bowl LIV: 41.6 3. The NFL signed TV rights contracts worth more than $100 billion before the 2021 season and everyone is quickly cashing in. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. And multi-season dynasties get a boost in the rankings over teams that rose and fell quickly. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. Dont expect this to change in 2022 with the draft heading to Las Vegas. Of the three exclusive TNF broadcasts on NFL Network last season, only one exceeded 6 million viewers. Nielsen universe estimates for the 2022-23 TV season were not immediately available, but Nielsen estimated that there were 122.4 million TV homes in the 2021-22 season. Week 14 of the NFL season brought increases for the afternoon windows and declines in primetime. 2 spot with 28.7 million viewers. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. viewers per game. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. Tables can be sorted using RES and clicking the header. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. As for FOXs NFC Championship Game, the Philadelphia Eagles vs San Francisco 49ers broadcast peaked at 52.3 million viewers and this was the most-watched Conference Championship Game in 2023. This just goes to show us that the NFL is still Americas pastime. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Washington -- 16.6425. And on a second unrelated item. Minnesota -- 28.8911. Here are the full ratings and viewership numbers for the primetime games in Week 9. Specifically, the analysis used a weighted system for national ratings and appearances, local ratings, social reach and online visits in order to rank each teams exposure potential.. All on FoxSports.com. The NFL scored across-the-board increases for its Sunday games in Week 13 of the season, The NFLs three Thanksgiving Day games delivered record audiences, hit a season-low for an unappealing NFC South dud, and posted its first year-over-year decline of the season, each scored strong numbers in Week 5 of the NFL season, topped the charts in Week 4 of the NFL season, FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, the NFLs largest Week 2 audience since at least 2000, with Titans-Bills the least-watched game ever in the MNF package, Amazon started its Thursday night run with a stronger audience than expected, Buccaneers-Cowboys was easily the top ratings draw in Week 1 of the NFL season. Teams in smaller markets now have an opportunity to grow their brands nationally and, better still, globally, says Stephen Master, SVP and Global Head of Sports, Nielsen. Its just part of the reason the NFL generated record-setting national revenue this past year. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. Giants-Vikings was the most-watched game of Wild Card weekend, while the Monday night Cowboys-Buccaneers game was the highest rated. The most-watched Sunday prime-time game was when the Washington Football Team and Dallas Cowboys battled for the NFC East title in Week 17 of the 2012 campaign. The 2021 NFL regular season averaged 17.1 million viewers (TV and Digital) the highest regular-season average since 2015 and up more than 10% from 2020. Green Bay -- 41.574. New Orleans -- 40.895. According to Sports Media Watch, viewership for Day 2 of the NFL Draft sat at 5.03 million with a 3.0 rating. The Bills-Rams game averaged 19.54 million viewers per minute. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washington's new cornerback, Josh Norman, helped lead the team to ninth place in the category. However, intrigue when it came to the San Francisco 49ers trading up to No. After hearing complaints about the Pro Bowl for years, the NFL dramatically changed how it holds its version of the All-Star Game. Braden Layer is set to return to the Gators after spending 2022 at Dayton. So many storylines. NOTE: I believe that two [weeks 4 & 6] ESPN MNF games viewership numbers were negatively impacted by NFL games played on competing networks either earlier or [mostly] concurrently. For the Dallas Cowboys, individual rankings didnt matter much, as the team finished no less than second in four out of five categories (with a field goals worth of No. A lot of this could have had to do with the game itself. This created somewhat of a split between those on either side of the political line. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. This 49ers team is one of the greatest NFL teams of all time based solely on star power. Nielsen also releases viewership figures that include three, seven and even 35 days of DVR viewing, but those are not shown here as they are not particularly relevant for sporting events. Bookmark this page for NFL TV ratings for updates during the 2022 NFL season. Either way, Super Bowl LV between the eventual champion Buccaneers and Kansas City Chiefs represented the worst ratings for the big game since all the way back in 1969. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. The largest Week 1 total since 2016. We saw NFL TV ratings in 2021 climb, with the leagues broadcasting partners and advertisers very happy with the returns. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. You have 2 All Access articles remaining this month. The NFL could be on its way to solving its local TV problems in the countrys second-biggest media market. A brief explainer of TV ratings, using the Bills-Rams NFL Kickoff Game. Keep up-to-date with our weekly newsletter, Media Pulse. FOX, ESPN and NFL Network each scored strong numbers in Week 5 of the NFL season, while Amazon Prime struggled with a subpar edition of Thursday Night Football. NFL total viewers 2022: 185 million viewers. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. Despite airing on Christmas Eve Saturday, the much-hyped Eagles-Cowboys showdown on FOX outdrew all three of the NFLs Christmas Day games. The NFL remains on top in a down year, and The CW's 'All American' is the only series to increase both its total audience . Total viewers across 57 network televised games, cumulative through week 11, 2020: 887.3M Detroit -- 20.9220. https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Meanwhile, 800,000 watched the ManningCast on ESPN2 with brothers Eli and Peyton. Overlall Wild Card Weekend was an absolute win for the NFL from a ratings perspective. Baltimore -- 27.91 13. the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. Week 8 of the NFL season brought strong showings for FOX and NBC, while ESPN did not fare as well for Monday Night Football. Local TV numbers are in for the 2021 NFL regular season, and viewership was up almost across the league. As of August 31, 2020, all Nielsen figures include out-of-home viewing. Houston -- 12.2628. It was the most-watched Week 4 MNF game since 2018. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. Its a notable drop from the numbers last season. Tampa Bay -- 21.7619. It marks a 14% increase from the total viewership from last years Week 3 game. Its striking but unsurprising that even NFL Network pulled in more than double the best NBA TV ratings for ESPN. Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. 32. (this excludes ALL the Thu night games & Special games as that is tracked separately). Continued interest in the NFL Draft is a great thing for the league. To help develop Drake Maye and the Heels' quarterbacks, Mack Brown is bringing in one of the NFL's most accomplished quarterbacks coaches. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. As Jimmy Traina of Sports Illustrated also points out, a Saturday preseason game between the Steelers and Seattle Seahawks broadcasted on NFL Network pulled in a larger audience than Foxs broadcast of the Boston Red Sox vs New York Yankees. Its the third consecutive week that the NFL TV ratings for TNF have been at a season-low. While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. The Saturday night game increased 41% from last year, the Sunday night game rose 20% and the Saturday afternoon game increased 16%. On NBC in Week 6, the SNF broadcast averaged `6.28 million viewers with a 9.0 rating. The matchup saw 1.75 million viewers tune in. 2021 against the previous low year of 2017, there is a YTD increase of 8.0%. The Wed special game between Bal & Pit was a part of the package that NBC paid for that was supposed to air on Thanksgiving night? That game drew 30.3 million viewers. In comparing to the NFL, theres really no competition here. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. Its the third consecutive week that the NFL TV ratings for TNF have been at a season-low. After NBC cashed in with a massive audience for the NFL Kickoff Game, its numbers dipped on Sunday Night Football. Buffalo -- 47.162. [stnvideo key="IAwLfFE38G . Notably, Amazon is still excited about its partnership with the NFL. Exclusively broadcasted on NFLF Network and its streaming services, the Colts-Cardinals broadcast averaged 12.62 million viewers. It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. For more information, go to NFL.com/nflnetwork. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. Theres good reason for this. Cord-cutting has resulted in an estimated 12.82 million cable subscriptions since 2019, per MoffettNathanson, and its estimated 27 million households have cut since 2014. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. And 7.1 % of adults 25-54 per minute articles remaining this month broadcast. Second-Most-Watched NFL Network last season the years ahead decade, but theres a for. 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